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The AHA! Blog

This is information that we believe will help our clients and potential clients understand how we approach advertising, marketing, web design, SEO, and more.? We hope you find the articles worthwhile.

Marketing during a pandemic?

Marketing during a pandemic?

We have all been impacted by the Covid-19 virus. Regardless now is not the time to forgo your marketing efforts. In fact, at this time, online engagement is surging. This is largely a result of social distancing, and people want to remain connected. People are spending more time on social media and utilizing online resources […]
How To Create A Link To Your Google Reviews in 2020

How To Create A Link To Your Google Reviews in 2020

As we tell our clients, for local businesses, Google My Business reviews are key. This is also what lays the foundation for you to show in the Map Listings (MapPack). Reviews are one of the first things that show up when someone Google’s your business name or, sometimes even your products/services in your area. Potential […]
Nurture Your Present Clients

Nurture Your Present Clients

As business owners, we can expend a tremendous amount of time and energy trying to land new clients/accounts. Many don’t realize that it can cost significantly more money and time to obtain new clients. That being said, how about looking at your present client list and start nurturing what you already have in the hopper? […]
Hiring an In-House Marketing Specialist vs. Outsourcing Your Marketing Needs

Hiring an In-House Marketing Specialist vs. Outsourcing Your Marketing Needs

Many companies around the world find themselves facing this dilemma. Your company, or you, have concluded that you need help with marketing and need to determine the best way to handle it. For many, the first reaction is to hire someone to do marketing for you; we will refer to this as “in-house” marketing. However, […]
Why should I blog?

Why should I blog?

It is a necessity to blog on your website. Regardless of the kind of site you have, be it an eCommerce site, a small business site, or a portfolio, you need to at least occasionally blog For some it can be fun, but blogging is the best thing you can do for Search Engine Optimization, […]
ADA Compliance is now a requirement for websites

ADA Compliance is now a requirement for websites

In 2019 the number of website accessibility lawsuits filed reached 2,258. These cases have almost tripled each year since 2016 when just 262 cases were brought, which tripled in 2017 to 814 and then in 2018, 2,314 cases we brought. ?We believe that the number of cases in 2019 did not increase as much because […]
Let’s talk about search intent

Let’s talk about search intent

If you read our blog regularly or have spoken to us about driving traffic to your site, you know that SEO a critical path to making your site, and therefore your business more successful. When your site ranks well on Google, more people will be attracted to your site. Almost all of the sites we […]
Social Media and SEO

Social Media and SEO

Like it or not, social media is a necessary part of almost any marketing strategy; more importantly, it is a critical part of any good SEO strategy. Social media continues to grow in popularity, which means Google and other search engines can’t ignore them. That being the case, you probably shouldn’t either. We have even […]
The Importance of WordPress Updates

The Importance of WordPress Updates

WordPress is an open-source software. There is an incredibly large community of contributors working endlessly to improve it. This kind of development is important for keeping WordPress fast and secure.? It also means that each month is at least one, and sometimes multiple updates. Just like any piece of software, updating it is not only […]
Digital Marketing vs Digital Advertising: Which Do You Need?

Digital Marketing vs Digital Advertising: Which Do You Need?

You and your customers know that your company kicks-ass, but you need more people to figure that out. You are overwhelmed by the options, and often the advice, you get. Digital advertising and digital marketing are two of the options available to you. But which is best for your brand? They both offer benefits and […]
What is SEO? and How It Works for Small Businesses?

What is SEO? and How It Works for Small Businesses?

We’ve created this SEO guide for you as an introduction to Search Engine Optimization. For businesses that are just looking to build a website or need a complete a website redesign, search engine optimization, or SEO can feel a bit intimidating. We want to make it less so. There are steps you can take to […]
8 Elements of Modern Website Design You Must Implement

8 Elements of Modern Website Design You Must Implement

Having a modern, up-to-date website design is a relative phrase. Some might think a website designed in 2012 is modern, while others with all of the changes in website design we have seen just in the past year believe that anything pre-2018 is already outdated. We have noticed that a modern website doesn’t necessarily benefit […]
7 Reasons Why You Need a Website to Take Your Small Business to the Next Level

7 Reasons Why You Need a Website to Take Your Small Business to the Next Level

Growing your brand and drumming up new business can be tough without the right marketing in place. Learn why you need a website to grow your small business. If you don’t have a website going into 2019, you’re not just stuck in olden times. You’re missing out on massive amounts of traffic and opportunities. Every […]
IT HURTS TO GET SLAPPED!

IT HURTS TO GET SLAPPED!

What is a “Google Marketing Slap?” Bottom line it’s a “slap” that reduces your ROI and that hurts! Thriving in our world’s marketing maze is a science and art form. It’s very important to be able to dodge, weave and put up your guard; especially when there is so much completion in the market place. […]
The SEO Behind Each Page Link: An Introductory Guide to Link Building

The SEO Behind Each Page Link: An Introductory Guide to Link Building

The SEO Behind Each Page Link: An Introductory Guide to Link Building Did you know other sites can boost your SEO simply by adding a page link? Learn how effecting link building on external sites can boost your website’s rankings. Keyword(s): page link Ranking high in Google – how do the Gurus do it? Well, […]
Why You Need Responsive Web Design for Your Website

Why You Need Responsive Web Design for Your Website

It seems like people have been predicting the death knell of desktop computers for years: first came the advent of laptops, then palm pilots, smartphones, and finally tablets. But for years, the reliable desktop computer has sustained its position at the top of the digital media pile, until now. In a 2016 report titled, US […]
The Importance of Branding and How It Effects Your Marketing Strategy

The Importance of Branding and How It Effects Your Marketing Strategy

One of the first focuses of your marketing strategy should involve branding your business. Keep reading to learn more about the importance of branding. Did you know the movie Star Wars: The Force Awakens cost $200 million to make? However, the real surprise is the fact that it cost an additional $223 million to market […]
5 Quick & Simple Facebook Marketing Tips for Any Small Business Owner

5 Quick & Simple Facebook Marketing Tips for Any Small Business Owner

In our previous post, we explained some benefits any small business owner can expect to gain by utilizing social media management. Here we’ll go a little bit more in-depth concerning one of the most popular social media networks: Facebook. Let’s take a look at how creating a profile can work wonders for your brand and […]
2017: The Year Video Took Over Digital Marketing

2017: The Year Video Took Over Digital Marketing

In today’s fast-paced digital world, it seems impossible to imagine an effective business that functions without a mobile, tablet or laptop at the ready. Customers, clients and employees alike demand constant communication, connectivity and information, of course online marketing has responded to these needs. From SEO to PPC, e-mail marketing to social media, since the […]
The Robot Revolution: Automation is the Future of Marketing

The Robot Revolution: Automation is the Future of Marketing

Around 5 years ago, a buzz started to rumble around the world of digital media and marketing, that was entirely centered on automation. Now, personalized advertising campaigns driven by adaptive software were nothing new, even as far back as 1999 – Oracle had been selling marketing tools to various businesses in a package called Eloqua. […]
Local SEO: Is it Worth Spending Your Money On?

Local SEO: Is it Worth Spending Your Money On?

60 trillion web pages. Every time you decide to enter a keyword into the search bar, that’s how many archived sites Google will crawl through before it provides you with thousands of relevant results in mere seconds. ?Learn why local optimization is worth the investment. This process will repeat itself globally on average 3.5 billion […]
Psychology Of Web Design: The Good, the Bad, and the Ugly

Psychology Of Web Design: The Good, the Bad, and the Ugly

Let me a paint a scenario for you. Your kid’s birthday is coming up and you need to buy the latest doll on the market. So you start Googling shops that carry this doll. Now from here, one of three experiences may happen once you find a site of your liking. 1- Everything goes well […]
A practical guide to GDPR for AHA! Clients

A practical guide to GDPR for AHA! Clients

The European Union’s General Data Protection Regulation took effect on May 25, 2018. The GDPR’s impact extends far beyond existing data protection measures and affects businesses of all sizes — from one-man shops to the largest corporations. Every American business operating or serving customers in the EU need to understand what they need to do […]
Old School vs. New School 2: Typography

Old School vs. New School 2: Typography

Hey there! Second Blog for Clikz… here we go! Although, I’m working relentlessly to integrate the Old School/New School worlds, I find myself still blown away with the lack of thought that many Millennium designers put into typographic solutions. Now, I’m not saying all Millenniums view typography this way. However, from recent encounters with many […]
Old School vs. New School

Old School vs. New School

I’ve been called “Old School” before and that’s ok. I happen to have a few gray hairs but, at least I still have hair! Believe it or not, this is my first BLOG; that said, I’m feeling somewhat embarrassed, excited, empowered, and emboldened all at the same time. Yes, Phillip Aronson, Mr. Emotional, Mr. Anti […]
Tips & Hacks: Web Development

Tips & Hacks: Web Development

Your website simply cannot succeed through great content or content alone. It must have a style that promotes a fantastic user experience. Here are a few quick rules you should follow to ensure your web development goes smoothly. Web development topics in this article: Obtaining the best web development results Web design prep and planning […]
Local SEO: Why Businesses Need to Embrace It

Local SEO: Why Businesses Need to Embrace It

For small businesses that only operate in one or a few specific areas (as opposed to a nation-wide company) local SEO is one of the biggest marketing methods that will help to attract new customers. You may have heard all about SEO, or you might not really know much about it all. However, if you […]
7 SEO Fundamentals That Won’t Change With Algorithm Updates

7 SEO Fundamentals That Won’t Change With Algorithm Updates

In the world of search engine optimization (SEO), there’s always one key thing on everyone’s mind; Google updates. Google is the primary search engine that people focus on when it comes to optimizing their websites and improving their ranking places. They have an algorithm designed to determine what makes a web page search engine worthy […]
Why Authentic Photos are Superior to Stock Photos (Video)

Why Authentic Photos are Superior to Stock Photos (Video)

We’ve all seen them before. The cheesy, staged photographs with paid actors faking their over-the-top enthusiasm for a product or service. These are called “stock photos”. They’re everywhere and they’re usually pretty easy to identify. You don’t need a trained eye and top-notch detective skills to come to the conclusion that they are not very […]
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